But then it's not only media that I am referring. It's the POWER and INFLUENCE we bring to clients which can make clients re-consider how will the creatives presented to them will work or fail. It's a battle between a nice creative vs creative that will serve its purpose and objective.
It also keeps creative agencies on their toes as we have a better insights of the consumers and how best to use a selected media creatively to reach and appeal to the consumers.
It's a sure win for us when we maximize all these resources to gain more credibility and reputation as the lead agency in any communication strategy to clients.
